Marketing has been around since humans decided to start selling things. As the selling game has become more and more sophisticated, so has the marketing. From the newspapers to the radios, and then to the internet, marketing has become a game of the flashiest, largest ads. Email marketing is only the latest marketing tool, and boy has it been effective.
Videos have long been one of the best ways to direct customer attention. As email marketing becomes a more efficient source, video marketing has lost popularity with companies. With customers, it is still as efficient as ever. How does one combine the two marketing types?
Enter Talk Fusion. This company was founded in 2007, when Bob Reina – the current CEO – wanted to make a five second video and email it to his friends. America Online laughed at him. However, with the help of a tech savvy friend, Reina made it happen. The company was founded.
Customers will now be able to simply click the play button and watch the video. Even better is how easy the company makes it for their customers to make the videos.
The user simply picks one of the templates (of which there are over 1,000), and records their video. All the user needs on their end is a webcam and a desktop or laptop with internet access. Once the video is recorded, it’s uploaded to the servers that Talk Fusion hosts. Then, the video is embedded into the email, and all the user has to do is type in the recipient email addresses.
Even better for the user, the company allows them to see the list of recipients after the email is sent. This list shows who has opened the email, who read it all the way through, and who stopped about half way through.
No matter how the user slices it, Talk Fusion has a wonderful way to help make it happen.