Facebook has established itself as the most popular social media platform. As the site grows, companies are increasingly taking advantage of the limitless advertising opportunities and diversity offered to them by Facebook. Research indicates that nearly 90 percent of Facebook users access their accounts via mobile devices. Online marketing guru Lori Senecal asserts that marketers ought to develop a strategic advertising plan that will optimize their sites for mobile use.
Lori points out that advertisers ought to establish what they want to achieve from their KPIs. In the case of Facebook, companies typically seek more page likes, more post shares, and more engagements. To market effectively on the site, advertisers ought to implement an end to end strategy that is effective in the sense that it also integrates post-sale customer care. Small businesses in particular, ought to take advantage of this since they have more flexibility as far as creating a customized strategy is concerned.
Creation of Captivating Content
The core of any marketing campaign should be the creation of captivating content that draws the attention of those who visit a page. To achieve this, marketers ought to use vivid colors, which can help stop fast-scrolling especially on mobile devices. Marketers should similarly aim at matching brand values with the target audience and real people instead of models and filtered images.
Ms. Senecal in Brief
Lori Senecal is among the most notable female corporate executives. She is the current CEO of CP&B, an advertising company. Here, she is tasked with the mandate of overseeing all the operations that the firm undertakes besides helping with the development of its global expansion efforts. Lori has made a name for herself for being a transformative executive in the digital and creative market.
During her illustrious career, Lori has had the opportunity to work for renowned marketing companies. Lori is also an innovators and the brains behind TAG Ideation, a marketing unit that targets young adults. Nonetheless, she won hearts while working at McCann where she was the president. During her stint, the company was recognized among the most outstanding digital agencies besides being named among the best companies to work for in New York.
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