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Desiree Perez

Desiree Perez has made a remarkable contribution towards the growth of several artists in the music industry. She has participated in ROC Nation company owned by Jay-Z, established in 2008. She is influential in the entertainment music industries. Des is a determined entrepreneur who never backs off from taking chances in profitable and challenging business opportunities.

Des Perez has an outstanding business performance proven through her strong support to her clients. Most of her customers have recognized returns on their investments achieved through Des efforts. Her contribution saw Rihanna Anti Tour receive a promotion worth $25million from Samsung. Due to this tremendous accomplishment, Des joined Rihanna’s inner circle. She is the famous artists financial business advisor.

Des Perez was also among the critical representatives in the 2008 ROC and Live Nations $150 million negotiations deal. As the ROC chief operating officer, Des was in the forefront in the collaboration discussion with Sir Lucian Grainge of Universal Music. ROC is among the top entertainment companies internationally. It is in the lead to assist producers, songwriters, and artists in several challenges in the music industry. The company partners with experts in management, technology, and fashion with focus to build its clients career.

ROC represents stars like J. Cole, Meek Mill, Shakira, Big Sean and Rihanna who benefit from Des during contracts negotiation. Perez is actively involved in artist’s business side which makes her less visible to the public. She is actively involved in making business decisions on behalf of current top artists. Behind the scene, Des focuses on the success of the stars she represents in the commercial.

About Des Perez

The ROC Nation chief operating officer since 2009 has a recommendable track in the running SC Enterprises. She is a fierce and a tough negotiator with an incredible performance record. Des is part of a team that oversees the ROC Nation operations in the labeling, publishing and management divisions.

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