Category Archives: Groundbreaking Lip Balm

The Evolution of Lip Balm

Dry lips? Chapped lips? People of all ages have fell victim to these discomforts at one time or another. Most of us reach out to the mundane tube of Chapstick for some relief. It’s just what we did, until Sanjiv Mehra, Jonathan Teller, and Craig Dubitsky teamed up and took the lip balm industry to an entirely new level with Evolution of Smooth, better known as EOS lip balm.

EOS lip balm is trendy, organic and still provides relief for those chapped lips. No more cylinder shaped tubes because EOS comes in fun colored orbs. No more original or cherry flavor because EOS is available on eBay in fun flavors like grapefruit and honeydew. Also see,

Mehra, Teller, and Dubitsky haven’t revealed too much about their company and how it all began because, as Mehra mentioned, they were more concerned with delivering a quality product to consumers. The opportunity to revamp the lip balm industry introduced itself when the men considered how the lip balm industry currently operated.

After considerable research, they discovered that women, the priority consumer of lip balm, were not entirely satisfied with the products currently on the market. The product had to be fun, useful, and be a product that women turned to for years to come. After some careful deliberation, they decided that the product should appeal to all five senses. Everything from the feel of the packaging to the taste of the balm was taken into account.

While EOS is everywhere we turn, from celebrities to students in a classroom, the company continues to look for new ways to stay current and innovative. Mehra and Teller associate their success to their experience and knowledge of how the big corporations work. Visit the website: