Category Archives: Female CEO

Lori Senecal’s educational and career background

Lori Senecal is a business lady that has impacted the business world with her young creative mind. She has a degree in bachelor of commerce in marketing and finance which she got when she graduated from McGill University.

Lori Senecal has successfully led some companies that are globally renowned in the economic world. She has been in the top leadership committees ( such as the CEO and President and Chief Innovation Officer) in companies such as MDC Partner Network, Kirshenbaum Bond & Partners LLC, McCann Worldgroup, Flagship New York Office of McCann-Erickson Worldwide, Inc, and so many more companies.

Lori Senecal Steps down as CEO of CP+B

Lori served as Crispin Porter + Bogusky’s global Chief Executive Officer for two years. It was during her leadership that CP&B started advertising for the American Airlines, a position formerly held by TM Advertising. Chuck Porter reported that the leadership change would be completed at the end of that year, 2017, after Lori Senecal’s retirement. For more details visit Bloomberg.

The preparation of the next leadership team to take over after Lori Senecal’s departure happened with the installation of Danielle Aldrich as the president of CP+B West. Senecal stated that the ten top most leadership positions are occupied with hardworking business people who are always eager to see things working out for the best of CP+B. She explained that Danielle’s installation would mold her to become a more innovative mind.

Senecal’s Secret of success as a successful entrepreneur.

Lori Senecal’s inspiration to join the advertising industry come about while she was still in high school and a gymnastics coach. It was in this position that she developed leadership skills such as good interactions skills, sound plans and goals development, and consistency. She was also prepared to become a lady of compassion and excellence which are primary traits that are needed to become successful; in the advertising industry.

Lori Senecal attributes her success to her mentors who have molded her in the industry and have encouraged to become more than they are. She also recognizes her parents who have played a significant role to see her through. She further reveals that she has developed traits that enable her to focus clearly and make sound decisions.


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Lori Senecal Advises Advertisers to Reach for the Emotions

Successful advertising is something that needs to be figured out. One thing that people may fail at when it comes to advertising is trying to appeal to the logic of people. While sometimes this may work for individuals, many people are not driven by their logic. In fact, logic is not one of the strongest forces that drive an individual, reveals Therefore, it is important to find something else to appeal to for the audience. Lori Senecal herself has given people ideas on what they can do in order to reach out to others and gain their attention. Lori advises that people aim for the heart.


According to, one of the advantages to aiming for the heart is that people are going to be stirred to action when they view the ad. The way to aim for the hearts of people is to figure out what means the most to them. The best way to do this is by finding a target audience. For instance, people that are selling health related items are most likely to reach people when they are looking for people that are either living a healthy life or have goals for reaching a healthier life. One example is to show someone who has goals an example of someone who has reached his goals.


To go along with aiming for the heart, Senecal has also advised others to consider the platforms that they are using so that they can reach people at the greatest potential. For instance, people can go beyond television and then reach people at their social platforms. They can do this through a combination of social engagement and advertising. One of the best things to do is establish an image while getting people acquainted with the individual or brand so that they will develop the desire to do business with them.