Fabletics is a company that is taking the fashion world by storm. That’s because it’s a versatile clothing line that literally creates a look for all different types of women. Fabletics is very flattering, no matter what a woman’s body type may be. Fabletics specializes in athleisure clothing. This is a type of clothing that can be worn running errands, out for lunch, going to the gym, or lounging around on home. It’s comfortable clothing that’s also cute.
Fabletics is perfect to wear in the gym. The clothing is comfortable yet still supportive. With a wide range of sizes, you are sure to find what fits you best. Fabletics gives you the support needed to run, life, hike, and do a variety of other activities. Fabletics has all different colors, patterns, and styles.
According to an article in CNBC, Kate Hudson has dominated the activewear competition. That’s because she’s gathered such a strong following on social media. The article mentions how Kate Hudson was able to lead the fashion industry on Twitter and Facebook. That’s because she makes posts that are fun and interactive while promoting her brand.
Kate Hudson was able to realize that there was a growing need for athleisure apparel. That’s why she started her own brand. She knew that she could cater to millennials by creating comfortable clothing that can be worn no matter what activity a person is taking part in. Another appeal to millennials is that Fabletics is affordable. They have a lower price compared to outlets like Nike or Lululemon.
Fabletics is a subscription-based model. People pay a fee each month and return they get access to cute casual clothing at a discounted price. Fabletics operates online which is perfect for anyone who is constantly on the go. They can browse a large selection online. Fabletics is branching out more now. They are creating brick and mortar stores across the United States. These locations are perfect for people who want to try on clothes before purchasing them. The physical stores are also staffed with experts who will help potential buyers sign up for the subscription-based service.
Overall Fabletics and Kate Hudson have been successful because she’s come up with tips for success. One of these tips is to stay hands on. Hudson has done just that. She’s been a part of the company every step of the way and it shows. She has a say in big decisions. She likes to see what products are being made and giving her seal approval.