Category Archives: Digital Marketing

Politicians Embrace Online Reputation Management

In the relatively new field of online reputation specialist, Kent Campbell is one of the best practitioners, He is the chief strategist for the Sausalito-based Reputation X. In his job he may take on corporations looking to repair their online reputations or politicians trying to project the right image to voters. Or it could be a business who wishes to suppress bad reviews that could be in danger pf driving down their market share.
What’s there can be the first and only impression searchers choose to view. Google results have become vary important. Reputations can take a nose dive in a manner of minutes.
Companies and politicians and others jump at the chance to manage their online reputations.
For President Obama’s 2008 presidential campaign he got attention because he heavily promoted himself on search engines. Politicians have become more aware of how they appear online. The better funded campaigns will spend on such things as search engine optimization to manage a client’s online reputation or to repair damage.
Reputation X uses many tactics to reach its goals. They have employed bloggers to create content the portrays their clients in a positive light.
Darius Fisher, president of the reputation management firm. Status Labs, says you must remember that their are two sides to every story. But the most negative and salacious part of a story gets the most play in search engine results. Fisher says his company does public relations work designed for the internet. They issue press releases and provide favorable content about their clients.
Status Labs is headquartered in Austin Texas, and has offices in New York and Sao Paulo. The company has over 1,500 clients in 35 countries. Clients include Fortune 500 companies and well known public figures. Follow Darius on Twitter to keep up with his news and events.